From Low Visibility to Industry Authority: The SEO Strategy Behind 172% Growth

Client Overview

Client: Liftronic Elevator (Liftronic India Pvt Ltd)
Industry: Residential and Commercial Elevators, Lifts, and Escalators
Core Services/Products: Design, Supply, Installation & Maintenance, Modernization & Replacement of products including: Stiltz Homelifts, EntaVilla Elevators, Luxuria Home Elevators, Passenger Elevators (Comfort, Genius, Nexus Series), Car Elevators, Goods Elevators, Hospital Elevators and Escalators

Problem Statement

Strategic Solution

Key Benefits

Low organic visibility — high-value keywords ranked beyond page 4.

Targeted keyword mapping for branded, niche, and generic search terms.

51% improvement in average keyword ranking (from 41.6 → 20.5).

Weak CTR from high-impression queries due to poor meta and content gaps.

Optimized product pages with detailed specs and structured data.

172% increase in organic clicks within 6 months.

Limited reach across commercial and hospital elevator categories.

Created SEO-rich informational content on lift types, dimensions, and pricing.

Top rankings for branded and niche keywords like “pitless lift India.”

Missing technical content for architects and consultants, causing lost traffic.

Strengthened domain authority through quality backlinks and content promotion.

Established Liftronic as an authority for technical and commercial elevator content.

Problem Statement

Low organic visibility — high-value keywords ranked beyond page 4.

Weak CTR from high-impression queries due to poor meta and content gaps.

Limited reach across commercial and hospital elevator categories.

Missing technical content for architects and consultants, causing lost traffic.

Strategic Solution

Targeted keyword mapping for branded, niche, and generic search terms.

Optimized product pages with detailed specs and structured data.

Created SEO-rich informational content on lift types, dimensions, and pricing.

Strengthened domain authority through quality backlinks and content promotion.

Key Benefits

51% improvement in average keyword ranking (from 41.6 → 20.5).

172% increase in organic clicks within 6 months.

Top rankings for branded and niche keywords like “pitless lift India.”

Established Liftronic as an authority for technical and commercial elevator content.

Execution & Implementation

Month 1-2

Comprehensive site audit, keyword research, and initial content optimization.

Month 3-4

Published targeted content for branded, niche, and commercial keywords; technical SEO fixes implemented.

Month 5

Focused on high-impression, low-click queries (hospital elevators, lift dimensions) with dedicated content guides and internal linking.

Month 6

Monitored performance, refined title tags, improved CTRs, and strengthened backlink profile.

Results (Impact & Outcomes)

DIGITAL CAMPAIGN IMPACT (APRIL 2025 vs. SEPTEMBER 2025)

~51% improvement

in Average Position

~172% increase

in Total Clicks

+25+ positions

Highest Single-Day Position

~210% increase

Highest Single-Day CTR

Search Term Performance:

Over six months (April – September 2025), FoxMarketeer delivered measurable improvements across visibility.

Branded Keywords:

Liftronic dominated brand-related searches with top positions and CTRs, e.g., “liftronic elevators” ranking 2.7 with 16.13% CTR.

Niche Product Success:

“Pitless lift india” ranked 4.08 with 7.91% CTR, capturing high-intent buyers.

Transactional Queries:

Pages optimized for pricing, contact, and purchase intent queries saw strong engagement.

Informational Authority:

New content targeting lift dimensions and specifications established Liftronic as a trusted source for architects and consultants.

Key Learnings & Takeaways

Branded SEO dominance builds trust: Ensuring top ranking for brand variations is essential for credibility.
Niche product focus delivers quick wins: Optimizing for high-intent niche searches can generate early conversions.
High-impression queries are missed opportunities: Even with strong brand presence, neglecting broad commercial terms can limit growth.
Content depth drives authority: Structured guides and technical specifications help capture research-phase traffic, converting leads further down the funnel.
Continuous monitoring and optimization are crucial: Regular audits and iterative improvements are key to sustaining growth.