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The SEO Strategy That Boosted Course Enrollments and 150% Growth in High-Intent Traffic

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Case Studies

Client Overview

The client is a leading IT training institute in Mumbai and Navi Mumbai, offering courses in Artificial Intelligence (AI), Data Science (DS), Data Analytics (DA), Full Stack Development, CCNA, Networking, Cloud Computing, Linux/Windows Administration, and Ethical Hacking. With a strong focus on career-oriented training and placement guarantees, the institute helps students and professionals switch careers into IT successfully.

Problem Statement
Strategic Solution
Key Benefits
Low organic visibility for competitive IT course keywords.
Conducted keyword mapping for high-intent, location-based IT course terms.
150% increase in high-intent clicks for placement-focused course queries.
High impressions but poor CTR on key queries like “CCNA course.”
Optimized course pages with structured data, CTAs, and mobile-first SEO.
25% CTR achieved for “placement guarantee courses in Mumbai.”
Difficulty targeting placement-focused and career-switching students.
Created blogs and guides around placement and career-switch topics.
Significant rise in enrollments for AI, Data Science & Full Stack courses.
Inconsistent rankings across Mumbai and Navi Mumbai markets.
Enhanced local SEO with optimized Google My Business profiles and NAP consistency.
Mobile-first SEO success: 70%+ of clicks generated from mobile users.
Problem Statement
Low organic visibility for competitive IT course keywords.
High impressions but poor CTR on key queries like “CCNA course.”
Difficulty targeting placement-focused and career-switching students.
Inconsistent rankings across Mumbai and Navi Mumbai markets.
Strategic Solution
Conducted keyword mapping for high-intent, location-based IT course terms.
Optimized course pages with structured data, CTAs, and mobile-first SEO.
Created blogs and guides around placement and career-switch topics.
Enhanced local SEO with optimized Google My Business profiles and NAP consistency.
Key Benefits
150% increase in high-intent clicks for placement-focused course queries.
25% CTR achieved for “placement guarantee courses in Mumbai.”
Significant rise in enrollments for AI, Data Science & Full Stack courses.
Mobile-first SEO success: 70%+ of clicks generated from mobile users.

Execution & Implementation

high-intent landing pages

Optimized pages for terms like "Al courses in Navi Navi Mumba achieving Rank 2.95 114 Clicks, 11.33% CTR.

Pay After Placement

Targeted pages for "Pay after placcement courses in Mumbai raumbai ranking 2.54 with 94 Clicks, with 12.52% CTR

Geo-Targated Content

Created blog posts for students searching for IT courses with placemte e.e. 100% Guarntee, 1.46% CTR

Continuous A/B testing

Ongoing testg msitles, descripstions & C AS to to cmaximize CTR, CTR, Rank 7.73, t1.46, at 167

Results (Impact & Outcomes)

  • High-Intent Clicks Increased: Over 150% growth in clicks for placement-focused IT course queries.
  • Improved CTR & Rankings: Queries like “placement guarantee courses in Mumbai” achieved 25% CTR at position 1.59.
  • Top-performing Courses: AI, Data Science, Data Analytics, and Full Stack Development saw higher enrollments.
  • Local Search Dominance: Mumbai and Navi Mumbai became primary sources of high-intent organic traffic.
  • Mobile Optimization Success: Mobile users accounted for 3,025 clicks vs. 1,298 desktop clicks, reflecting effective mobile-first SEO strategy.

Key Learnings & Takeaways

  • Hyper-targeted SEO works: Focusing on placement, career-switch, and location-specific queries drives high CTR and conversions.
  • Content + Technical SEO synergy: Optimized landing pages combined with mobile-first technical improvements enhance rankings and impressions.
  • Data-driven adjustments: Continuous analysis ensures campaigns stay agile and results-oriented.
  • Mobile-first strategy is essential: Majority of clicks come from mobile devices, making speed and UX critical.

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