FoxMarketeer

Menu
Menu

Turning Searchers into Diners: The SEO Strategy Behind an Appetising Growth Story

Read More
Case Studies

Client Overview

Veranda Bandra – Modern Indian Restaurant & Rooftop Bar is a trendy dining destination located in Mumbai’s Bandra area, known for its modern Indian cuisine, rooftop ambience, and memorable culinary experiences. With a strong focus on customer experience and innovative menu offerings, Veranda Bandra aimed to strengthen its online presence to attract more local diners and tourists.

Problem Statement
Strategic Solution
Key Benefits
Low visibility on Google Search & Maps despite strong local popularity.
Fully optimized GMB profile with accurate info, menu, and visuals.
63% boost in local search visibility (383K appearances).
Incomplete and under-optimized Google My Business (GMB) profile.
Targeted high-intent local keywords like “restaurants in Bandra.”
36,995 total interactions driving higher bookings.
Limited customer engagement through reviews and clicks.
Launched review management and regular posts for engagement.
2,668 reviews building stronger online reputation.
Missed opportunities to convert online searches into table reservations.
Adopted a mobile-first optimization approach using GMB analytics.
Increased local footfall and brand visibility across Google platforms.
Problem Statement
Low visibility on Google Search & Maps despite strong local popularity.
Incomplete and under-optimized Google My Business (GMB) profile.
Limited customer engagement through reviews and clicks.
Missed opportunities to convert online searches into table reservations.
Strategic Solution
Fully optimized GMB profile with accurate info, menu, and visuals.
Targeted high-intent local keywords like “restaurants in Bandra.”
Launched review management and regular posts for engagement.
Adopted a mobile-first optimization approach using GMB analytics.
Key Benefits
63% boost in local search visibility (383K appearances).
36,995 total interactions driving higher bookings.
2,668 reviews building stronger online reputation.
Increased local footfall and brand visibility across Google platforms.

Execution & Implementation

GMB Audit

Conducted a comprehensive audit of the existing GMB profile to identify gaps.

Information Optimization

Optimized all business information, including services, menu, photos, and descriptions.

Review Strategy

Implemented a review generation strategy to encourage satisfied customers to leave feedback.

Weekly Engagement

Created weekly posts and offers on GMB to engage potential diners.

Results (Impact & Outcomes)

Local SEO improvements delivered measurable business growth over 6 months (April – September 2025):

626,000

Total Profile Views

383,000

Total Searches

36,995

Total Interactions

93%

Mobile Traffic

Search Term Performance:

Over six months (April – September 2025), FoxMarketeer delivered measurable improvements across visibility.

Search Term Performance

Restaurants127,000 impressions
Restaurants in Bandra25,000 impressions
Bandra restaurants14,000 impressions
Branded searches7,843 impressions

Key Learnings & Takeaways

  • Mobile Optimization is Critical: 93% of traffic came from mobile, highlighting the importance of mobile-first strategies.
  • Local Keywords Drive Visibility: Generic and location-specific search terms can significantly boost impressions.
  • Regular Engagement Builds Credibility: Responding to reviews and posting updates encourages interaction and trust.
  • GMB is a Growth Engine: A fully optimized profile directly contributes to offline business results.

Let’s Unbox Your Growth

Get tailored insights, book your free growth session today.
get in touch