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Case Studies

The Coffee Shop That Mastered Google: 48K Views, 93% Mobile Traffic, and Rising Buzz

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Client Overview

Records.coffee by Veranda is a premium coffee shop located at 331, Bloom Boutique DR. BR Ambedkar Road, Pali Hill, Bandra West, Mumbai. With a 4.4-star rating from 73 Google reviews and a price range of ₹200–₹400, the café attracts both local residents and visitors seeking a curated coffee experience.

Problem Statement
Strategic Solution
Key Benefits
Low visibility in the competitive Bandra café market.
Fully optimized Google My Business (GMB) profile with accurate info, photos, and weekly posts.
48,560 total views and 22,840 searches within six months.
Under-optimized GMB profile limiting engagement and discovery.
Focused on high-intent local keywords like “Bandra café” and “cafes in Bandra.”
2,986 customer interactions, peaking during campaign months.
Lack of insights into top-performing search queries and devices.
Adopted a mobile-first approach for Google Search and Maps.
93% of traffic from mobile users — validating mobile-first strategy.
Missed opportunities to attract local mobile users searching nearby cafés.
Tracked search trends and interactions to refine performance monthly.
Improved visibility for top local keywords like “coffee” and “Bandra cafes.”
Problem Statement
Low visibility in the competitive Bandra café market.
Under-optimized GMB profile limiting engagement and discovery.
Lack of insights into top-performing search queries and devices.
Missed opportunities to attract local mobile users searching nearby cafés.
Strategic Solution
Fully optimized Google My Business (GMB) profile with accurate info, photos, and weekly posts.
Focused on high-intent local keywords like “Bandra café” and “cafes in Bandra.”
Adopted a mobile-first approach for Google Search and Maps.
Tracked search trends and interactions to refine performance monthly.
Key Benefits
48,560 total views and 22,840 searches within six months.
2,986 customer interactions, peaking during campaign months.
93% of traffic from mobile users — validating mobile-first strategy.
Improved visibility for top local keywords like “coffee” and “Bandra cafes.”

Execution & Implementation

Profile Updates

Corrected and enriched business information on GMB, including operating hours, high-quality images, and menu highlights.

Search Term Targeting

Identified top-performing keywords and optimized profile content for both generic and long-tail searches.

Content & Engagement

Posted weekly updates, promotions, and events to encourage customer interactions.

Device & Platform Optimization

Prioritized mobile experience across Google Search and Maps to align with user behavior trends.

Results (Impact & Outcomes)

Over six months (April – September 2025), FoxMarketeer delivered measurable improvements across visibility, engagement, and search performance.

48,560

Total Views

22,840

Total Searches

2,986

Total Interactions

93%

Mobile Users

Search Term Performance:

Over six months (April – September 2025), FoxMarketeer delivered measurable improvements across visibility.

Search Term Performance

coffee7,032 searches
bandra cafe1,997 searches
bandra cafes1,649 searches
cafes in bandra1,292 searches

Key Learnings & Takeaways

  • Mobile-first optimization is crucial: Over 90% of interactions came from mobile users.
  • High-traffic keywords matter, but local long-tail terms drive engagement: Local SEO ensures relevance in competitive markets.
  • Consistent GMB activity boosts visibility: Frequent updates and posts helped sustain engagement and attract new customers.
  • Interaction peaks align with campaigns/events: Highlights the impact of targeted promotions during key months like June 2025.

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