From Clicks to Customers: How Marketing Automation Cut Cart Abandonment by 28% and Tripled Engagement

Client Overview

DeVagabond is a rapidly growing office and travel backpack brand with a fantastic collection of bags—stylish, durable, and perfect for modern commuters and travelers. While they were attracting lots of visitors to their online store, many visitors were leaving without completing purchases.

The brand wanted more than just clicks—they wanted lasting customer relationships, repeat buyers, and loyal brand advocates.

That’s where FoxMarketeer stepped in.

Problem Statement

Strategic Solution

Key Benefits

High cart abandonment and low repeat purchase rate.

Implemented Zoho Marketing Automation as a centralized growth engine.

28% reduction in cart abandonment through automated recovery flows.

Generic, non-personalized campaigns with poor engagement.

Created automated, behavior-based journeys across email, SMS, and WhatsApp.

21% increase in repeat purchases from personalized engagement.

Manual follow-ups leading to inefficiency and missed conversions.

Personalized campaigns for new, active, and repeat customers.

3X boost in overall campaign engagement across all channels.

No unified tracking system for ROI or campaign performance.

Integrated cross-funnel analytics for performance and ROI tracking.

40% faster campaign execution, enabling scalable, data-driven growth.

Problem Statement

High cart abandonment and low repeat purchase rate.

Generic, non-personalized campaigns with poor engagement.

Manual follow-ups leading to inefficiency and missed conversions.

No unified tracking system for ROI or campaign performance.

Strategic Solution

Implemented Zoho Marketing Automation as a centralized growth engine.

Created automated, behavior-based journeys across email, SMS, and WhatsApp.

Personalized campaigns for new, active, and repeat customers.

Integrated cross-funnel analytics for performance and ROI tracking.

Key Benefits

28% reduction in cart abandonment through automated recovery flows.

21% increase in repeat purchases from personalized engagement.

3X boost in overall campaign engagement across all channels.

40% faster campaign execution, enabling scalable, data-driven growth.

Execution & Implementation

The implementation followed structured phases:

1. Data Integration

Customer profiles, order history, and browsing behavior were synced into Zoho to build a centralized system.

2. Journey Builder Setup

Abandoned cart → Email reminder → WhatsApp nudge → Discount offer.

First-time buyers → Thank-you email → Product recommendations → Loyalty invitations.

3. Personalization & Multi-Touch Campaigns

Customers browsing travel backpacks received different nudges than those looking at office bags. Repeat buyers got VIP offers. Campaigns were tracked across multiple touchpoints to measure engagement and ROI.

4. Quick & Automated Execution

Flash sales, seasonal promotions, and loyalty campaigns were automated, allowing campaigns to go live quickly across email, WhatsApp, and SMS.

5. Cross-Funnel Metrics & Reporting

Dashboards tracked campaign performance across the funnel, enabling precise ROI calculations and data-driven decisions.

Results (Impact & Outcomes)

Within three months of implementation:

28% fewer carts abandoned

due to timely multi-touch automation.

3X engagement

across WhatsApp, email, and SMS.

21% increase in repeat purchases

showing personalized campaigns worked.

40% faster campaign execution

freeing the marketing team from repetitive tasks.

How It Helped the SME Business Owner Grow the Business

For the business owner, Zoho Marketing Automation was a game-changer:

Saved Time:

Automation of repetitive marketing tasks freed up hours weekly, allowing focus on product development and expansion.

Increased Revenue:

Targeted, personalized campaigns drove higher conversions and repeat purchases.

Better Decision-Making

Real-time dashboards and multi-touch attribution allowed the owner to see which campaigns delivered the best ROI.

Scalable Growth

Cross-funnel automation made it easier to scale campaigns without adding extra manpower.

Key Learnings & Takeaways

Omnichannel automation boosts engagement: Multi-touchpoint campaigns outperform single-channel messaging.
Personalization drives loyalty: Behavior-based campaigns increase repeat purchases.
Automation improves efficiency: Teams can execute campaigns faster and focus on strategy.
Cross-funnel tracking enables ROI clarity: Measuring every stage ensures smarter marketing decisions.
Empowered SME owners can grow confidently: Automation allows focus on growth, strategy, and customer experience.