AI and E-E-A-T: Crafting Trustworthy Content for Better Rankings
Search algorithms are evolving at a pace that’s less about change and more about transformation. While backlinks and keyword clusters remain foundational, Google’s emphasis on E-E-A-T—Experience, Expertise, Authoritativeness, and Trust—has added a new dimension to content strategy. The question is no longer just “How do we rank?” but “Why should anyone trust us enough to […]